What is the difference between RPM and CPM?

CPM is what advertisers pay per thousand ad impressions; RPM is what you actually earn per thousand video views after YouTube's share and non-monetised views.

Why is my RPM lower than my CPM?

Because RPM counts all views, including views that never showed an ad, and it is net of YouTube's revenue share.

How far back can I compare?

Up to 28 days on the free plan and up to a year on the top tier.

Does it include Shorts revenue?

Yes, as reported by YouTube, with Shorts separated from long-form.

Track RPM across channels, not one screenshot at a time

RPM tells you what a thousand views is worth on your channel. Watched over time and across channels, it is the fastest way to see whether a revenue dip is an audience problem or a monetisation problem.

The problem with the Studio workflow

Studio shows RPM for the channel you are inside, for the window you selected. Comparing niches, or seeing whether last month's drop was seasonal, means manual screenshots and a spreadsheet nobody trusts.

What YT Manager does differently

RPM per channel over the same window, side by side
Split views and revenue so you can tell which one moved
Per-video revenue and RPM in the content view
Estimate scenarios with the free money calculator before you commit

YouTube Studio vs YT Manager

YouTube Studio

RPM per channel, per session, with no comparison.

YT Manager

RPM tracked over time across the whole portfolio.

Feature	The alternative	YT Manager
RPM across channels	Not possible	Side by side
Views vs monetisation diagnosis	Manual	Both shown together
Historical window	Per channel	Up to 365 days on higher plans
Per-video RPM	Yes	Yes, across channels

Is this the right fit for you?

Use YT Manager if

You run channels in different niches and want to know which pays
Your revenue moved and you need to know why

Probably not for you if

Your channels are not in the Partner Program yet

Related free tool: YouTube money calculator

Frequently asked questions

What is the difference between RPM and CPM?: CPM is what advertisers pay per thousand ad impressions; RPM is what you actually earn per thousand video views after YouTube's share and non-monetised views.
Why is my RPM lower than my CPM?: Because RPM counts all views, including views that never showed an ad, and it is net of YouTube's revenue share.
How far back can I compare?: Up to 28 days on the free plan and up to a year on the top tier.
Does it include Shorts revenue?: Yes, as reported by YouTube, with Shorts separated from long-form.

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